Drove 19.2 Million Organic Views in Viral EV Campaign for Razor — No Paid Ads Needed
- Project Type: High-Volume Organic Growth Campaign
- Duration: 9 days
The Challenge
Razor was looking to create major online attention around two of their electric vehicle products. The goal was to drive large-scale visibility, spark real engagement, and position the brand strongly across social platforms — all while reinforcing their dominance in a highly competitive space.
Our Approach
We produced a series of highly engaging short-form videos built to capture attention fast. The content combined real-world product demonstrations with entertaining, shareable moments that kept viewers hooked. Each video was strategically designed to maximize organic reach, generate conversation, and create viral-level interest without relying on paid ads.
The Results
- 9 videos produced
- 19,194,200 organic views
- Significant boost in conversions and brand awareness
- Strengthened long-term relationship with a $350M/year global brand
Key Takeaway
Through a focused creative approach and data-driven content execution, we delivered nearly 20 million organic views while helping Razor further cement its position as a category leader — all within a tight, high-impact campaign.