Helped Rebuild Brand Reputation and Generated 2.1 Million Organic Views in 2 Months
- Project Type: Brand Reputation Rebuild
- Duration: 2 Months
The Challenge
Naxeon entered the U.S. market with an electric motorcycle that had clear performance advantages but faced early influencer criticism that created skepticism in the space. They needed to rebuild trust, reposition the product, and get people talking about what made it stand out.
Our Approach
We built an organic content strategy that directly highlighted Naxeon’s strongest selling points including 111 miles of range, full road legality, a significantly lower price point compared to competitors like Livewire and Electric Ninja, and impressive top-end performance. Each video was designed to rebuild trust, educate the market, and spark new interest. As momentum built, we continued doubling down on what was resonating.
The Results
- 450,000 views in Month 1
- 1.7 Million views in Month 2
- 2.15 Million total organic views in 2 months
Key Takeaway
Through targeted content and strategic messaging, we helped shift public perception, rebuild brand reputation, and generate millions of views — all without paid ads.