Razor

Quick Overview

Project Type:

High-Volume Organic Growth Campaign

Duration:

9 Videos

The Challenge

Razor was looking to create major online attention around two of their electric vehicle products. The goal was to drive large-scale visibility, spark real engagement, and position the brand strongly across social platforms — all while reinforcing their dominance in a highly competitive space.

Our Approach

We produced a series of highly engaging short-form videos built to capture attention fast. The content combined real-world product demonstrations with entertaining, shareable moments that kept viewers hooked. Each video was strategically designed to maximize organic reach, generate conversation, and create viral-level interest without relying on paid ads.

Results

  • 9 videos produced
  • 19,194,200 organic views
  • Significant boost in conversions and brand awareness
  • Strengthened long-term relationship with a $350M/year global brand

Key Takeaway

Through a focused creative approach and data-driven content execution, we delivered nearly 20 million organic views while helping Razor further cement its position as a category leader — all within a tight, high-impact campaign.